In this article, I will show you how you can take advantage of Real Estate social networks. Trust me, I used to feel lost in the realtor business and spent months trying to get just a few leads. I knew something wasn’t clicking. Then, I stumbled upon the goldmine of real estate social networks.
Taking advantage of Real Estate social networks has been a game changer for me and for many other realtors. I’m not a full-time realtor, I dabble between humanitarianism and entrepreneurship. The time I spend in the Real Estate industry has been worth it, thanks to Real Estate social networks. And I can show you how you too can make your time in the Real Estate industry worth it.
Want to learn about the ways you too can harness the power of Real Estate social networks? Keep reading!
Ways To Harness the Power of Real Estate Social Networks
For those in the business, real estate social networks are a goldmine of opportunities. By making use of these channels, you will interact with possible customers, position yourself as an authority in the area, and obtain insightful knowledge about the industry.
Here are six strategies to use social media platforms for real estate as an effective tool for your business:
1. Become a Content Creator
Gone are the days of brochures and cold calls. This is the dawn of fast-paced social media platforms like TikTok and Instagram. People these days crave authentic and informative content, especially when it comes to a huge decision like buying a home. You need to position yourself as a guru and offer advice and insights in the form of content on social media while advertising your listings at the same time.
Wait, do you think social media is just for the Gen Zs?
No. It’s for everyone now.
Did you know a recent study by Gitnux survey on Millennial social media use shows that 71% of Millennials check social media sites many times a day, and 75% of them view social media as an indispensable aspect of their everyday lives. Millennials also appreciate educational content; 63% of them use social networks to stay current on brands.
So if you want to land clients who respect what you offer, you need to make creative content on social media alongside those generic listings.
Don’t have any ideas?
You can make quick explainer videos about the home buying process, or fun videos or infographics comparing neighborhoods. People will devour content that informs and entertains at the same time. This will also help to make potential clients see you as a friendly expert realtor.
2. Network with Fellow Professionals
No one is an island. So you need to ditch the lone wolf act and start networking with fellow realtors. The beauty of social media is the chance to build a powerful network of fellow real estate professionals.
Join industry groups on platforms like LinkedIn or Facebook. These groups are usually filled with discussions, market insights, and even collaboration opportunities. A recent survey by the National Association of Realtors (NAR) found that 20% of all members get 1% to 5% of their business from social media, and 11% get 6% to 10%.
Who knows, you might get your next big client through a social media interaction. So, go ahead and join those groups; network and share your knowledge.
3. Target Local Audiences
The key to social media success is targeting local audiences. This can quickly make you the neighborhood expert people can rely on.
So, how do you become the local Real Estate guru? It’s all about strategic targeting. First, sprinkle your content with local keywords. You can start by listing or creating content about apartments in your neighborhood. Another to show that you are active in the neighborhood is by sharing local updates on your page, like a congratulatory shout out to the local high school’s winning team.
Next, leverage location tags and hashtags specific to your area. You can use #CharmingCraftsman for a beautiful historic house or #BeachLife for that sweet oceanfront condo. People searching for homes in your area will discover you in a flash!
Think local, act local, and you’ll dominate your local environment. Remember, you conquer one environment at a time.
4. Leverage Visual Appeal
Let’s be honest, people are more attracted to visually appealing content. And in this age of endless scrolling, captivating visuals are the key to stopping thumbs in their tracks. Did you know a study by the National Association of Realtors (NAR) found that listings with professional photographs were viewed 61% more online than others in that price range shot with a lower-end camera?
Stop using pictures and videos that are not clear enough. Showcase your listings with stunning professional photos and videos that clearly highlight every square foot of the apartment. Trust me, when people can practically walk through a property online, they’re much more likely to schedule a real-life showing and are more likely to purchase it.
5. Engage with Your Audience
Social media isn’t a one-way street. It’s all about building relationships, and that means sparking a two-way conversation. So, how do you become the real estate professional that is great with social media messaging?
Be responsive! Answer comments and questions promptly, even the awkward and annoying ones. Repeat yourself a thousand times if need be. Be patient with your clients and try to understand their questions or requests before engaging. Hop into conversations with empathy and knowledge, and strive to make everyone comfortable.
Run polls asking what features are most important to followers in a new home, or host live Q&A sessions to address common concerns. Don’t keep anybody hanging or unresponded to. Your active engagement will turn followers into loyal fans – and maybe even future clients!
6. Utilize Paid Advertising
Getting organic reach on social media can be a bit like waiting in line at the DMV – slow and unpredictable. That’s where paid advertising comes in handy. According to Gitnux, 72% of marketers said they believed social media ads were more effective than traditional advertisements. Basically, ads can give your content a serious boost!
Using paid advertising is targeting your ideal client with laser precision. Want first-time homebuyers? Facebook Ads can find them based on age, location, and even their online browsing habits! Showcase your listing with a targeted ad campaign and watch it land right in front of people actively searching for a home in your area.
Don’t be afraid to experiment with different ad formats and track your results. Paid advertising is like having a megaphone for your best properties, and with some smart targeting, you can reach the exact audience ready to hear your message.
Conclusion
So, there you have it! The real estate social network tricks and tips that work! The best part? These aren’t just tricks – they’re actionable steps you can take to transform your own real estate game.
Let me give you a recap. Take advantage of social media platforms and start creating content. Listing your apartments will only get you a handful of clients but positioning yourself as a guru in the realtor business will direct a stream of clients to you.
Take advantage of Facebook and LinkedIn groups for Realtors. Expand your network with other Real Estate professionals. But don’t stop there. Be active and engaging on social media. Use location tags and relevant hashtags when posting on social media.
Also, make sure that all pictures and videos going up on social media are of good quality. And don’t forget that a little paid advertising can help you reach your target audience quicker than organic reach.
So, what are you waiting for? Grab your phone and get to work. And if you have any questions or just want to chat about real estate, don’t be a stranger! Hit me up and let’s connect!